Arnaud Bret is the former CEO of Reforest'Action, a Paris-based company dedicated to large-scale regeneration of terrestrial ecosystems. By leveraging field experience, local communities, science, and technology, Reforest'Action aims to address global environmental challenges. With over 30 years of experience in leading tech companies, Arnaud is a seasoned global executive in B2B and B2C SaaS services, mobile communications, consumer electronics, and disruptive technologies. During his four years at Amazon, he led the EMEA business development team in the telecom sector. Prior to that, at IDEMIA, he managed the EMEA region for their mobile telco vertical. At BlackBerry, Arnaud was instrumental in driving international expansion across several European markets, including Benelux, Switzerland, Austria, Israel, and Russia. Arnaud's international experience is extensive, having lived and worked in France, the US, the Netherlands, and the UK. He holds an engineering degree from Telecom SudParis and is an alumnus of the International Executive Program at INSEAD.